| What sort of marketing are you interested in? When it comes to Facebook, you can really take a variety of avenues to reach out to customers and potential leads. You are only held back by your imagination and education, and this article should help you out with the latter, at least. Never purchase a Facebook page from someone else. Many people do this so they can have a lot of likes from the beginning, but this is never a good idea. Once people start to realize they are a part of something unfamiliar, they will probably unlike the page and give their friends a warning. Using humor in your posts is great as long as you don't overdo it, and the content relates to your business or product. Creating funny posts can actually get them shared across Facebook, ensuring plenty of eyeballs are engaged and your marketing campaign finds the success you want it to. Step one when it comes to creating a Facebook marketing campaign is to write down your goals. What exactly do you want to come out of all of your hard work? Do you want to increase profits? Do you want to retain loyal customers? Do you want to create relationships? If you do not have any relevant content to post on your Facebook page, think about posting questions that will led to discussions. This is a great way to keep users engaged when you have nothing new to share. Your page will stay active and will not seem stagnant at all. Keep track of how your page is doing. Monitor your Facebook page's traffic. What sort of posts and content seem to get the most attention from your customers? Take note of what really seems to interest people and what doesn't. Keep track of this information so that you can better plan for the future. Ask your existing customers for input on your main Facebook marketing pages. Few things speak directly to prospective customers like reading true accounts of how your product or service has helped others. Offer a discount or free shipping when someone takes the time to post a positive message about your company, to show your appreciation and encourage more great advertising! Try sending updates. Facebook Page Administrators can send messages to every person that "Likes" their page. When you have something valuable on your Facebook business page that your fans should know about, you can send them an update so that they're aware of it. Be prudent with how often you do this by only sending updates to fans when it's really important. You need to build community to create great Facebook marketing opportunities. Just building a Facebook page isn't enough. There's a lot of work involved with getting your fans active with your brand. The more fans that you have that are engaged at this level, the more powerful your future marketing will be. Now that you understand the how, what, why, when and where, or at least how to figure them out for yourself, you just need to supply the imagination to create an outstanding Facebook marketing campaign. Take the time necessary to do the job right the first time. When you do, your campaign should really take off. |
